In business, you need quick, well-informed answers to optimize decision making.
"Who is my target audience and how do I best connect with them?"
"How is my brand positioned in the marketplace?"
"Are my digital channels and properties optimized?"
"How is my current campaign performing, and how can I continue to improve it?"
We can help answer these questions and more, through...
Marketing Research
RIVA-certified Master Moderator with experience moderating, analyzing and reporting on over 500 hours of focus groups and IDIs
Strong experience in Grounded Theory Methods for qualitative analysis
Advanced Quantitative Analysis capabilities (e.g., bivariate and multivariate analyses, including persona-based segmentation and customer experience and retention drivers modeling)
SPSS survey analytics certified
Robust mixed-methods skill set and experience (i.e., qualitative discovery, quantitative testing, analytical tracking of performance)
Analytics/Digital Analytics
Trained and experienced in both Google Analytics and Adobe Analytics for measurement and optimization of digital properties, social media monitoring and campaign performance analysis
Competitive Intelligence, Secondary Research, and Meta-analysis
Seasoned in compiling secondary data insights for various purposes including competitive environment and market analysis, and topical literature reviews
Highly experienced in data aggregation and visualization techniques
Strategic Consulting, Marketing Planning, and Thought Partnership
We make sure all results provided are clear and highly actionable for your business
We can also help with marketing plan development based on the insights delivered