Melanie is your primary partner for all Thought Catalyst projects. She formed her first research consultancy in 2006 and has been working in the research, analytics and account planning world for over 20 years.  She formed Thought Catalyst, LLC to fuel her passion of helping organizations make smart and efficient decisions that center on customer needs, preferences and behaviors, and in turn optimize business performance.  

Melanie has experience across a variety of industries, including, but not limited to:

• Nonprofit Organizations

• Marketing & Communications Technology

• Travel & Tourism

• Consumer Packaged Goods

• Sports & Entertainment

• Financial Services

• Health & Medical Devices

• B-to-B Products & Services

Melanie also works as an Associate Professor and Associate Chair of Media & Communication at East Tennessee State University, teaching Audience Research, Planning, and Analytics, among many other courses.

LinkedIn profile (for more details on Melanie's experience).